Jonathan Kinzler runs the daily operations at American Interactive Marketing bringing over 25 years of marketing and advertising experience to the table. He transitioned from film and television commercial production and some pioneering work on music videos into corporate media sales, working in radio, promotional events and cross-platform sales. More recently his focus has shifted to helping businesses navigate the transition from traditional advertising to online advertising. Jonathan helps his clients incorporate successful elements of new media and use traditional media more efficiently.
Vast experience working both sides of the negotiating table makes Jonathan uniquely qualified to develop media plans that maximize returns without wasteful overbuying of less desirable inventory. “We work with small to mid-sized companies, focused on ROI, to help maximize their marketing dollars. We provide our clients with the knowledge, experience, and quality that Fortune 500 companies receive from large multinational agencies, scaled to fit the budget and environment of today’s up and coming entrepreneurs.”
Mindy Sherman heads up media planning and buying department at AIM. A seasoned media veteran, Mindy began her career at a media services company, where she learned the ins and outs of media planning and buying. As a Senior Vice President and Broadcast Media Director at Madison Ave. agencies, Mindy has overseen media campaigns for accounts like IBM, Jaguar, Almay Cosmetics, Barnes & Noble, BASF, Steve Madden, The Smith & Wollensky Group. She also oversaw the planning and buying of all broadcast advertising for the Bush Senior presidential re-election campaign in 1992.Experienced in planning and buying all forms of media, both traditional and non-traditional, Mindy introduced more sophisticated online marketing to book publishing accounts like Doubleday, Putnam, Hyperion and Viking/Penguin.
Mindy’s experience, along with her passion for media and her commitment to excellence, means that AIM’s clients receive the “Best In Class,” media services whether their business is local, regional, national or international.
“Creative media planning and buying combines the science and art of defining the target audience and reaching out to them when and where they are most likely to receive and respond to the message. Our goal at AIM is to provide the highest level of this science and art to our clients”