Case Study: Redstone Properties

Background

Redstone Properties develops and markets waterfront property in regions throughout the Northeast and South. Their sales centers are located near the properties and the local offices work together with a centralized marketing team to generate leads from a 50-150 mile radius of the development.

Problem

Redstone found an increasing need to use Television, Cable and Radio, to supplement their print, direct mail and online activities. Due to the numerous markets they work in and the need for quick turn-around in their fast paced business, Redstone found it impossible to handle all of the creative and buying responsibilities.

Solution

AIM prepares media plans on a quick turnaround allowing them to buy multiple markets quickly and efficiently. AIM uses local media contacts that offer better pricing, packaging and inside market knowledge, giving Redstone an edge. AIM also worked to develop D.R. TV tracking strategies to drive down the cost per lead and help deliver increasingly greater ROI, essential in a challenging economic environment.

Result

Redstone is able to focus on their core marketing needs, freeing up personnel to handle essential sales and marketing support and development of new strategies.