Case Study: Ultra RecordsBy
Ultra Records was purchasing email blast and banner campaigns from various vendors. Though they knew that their marketing efforts were bringing them sales, they did not know which vendor was delivering value by way of click thrus or sales.
We initiated a tracking campaign by tagging all of the email and banner creative. This allowed ultra to get a handle on which vendors were delivering and to verify the delivery of agreed upon impressions for their online campaigns.
This made it possible for Ultra to better negotiate with it’s vendors and to concentrate their money with vendors that delivered the most visitors to the Ultra website and stores.