Marketing Strategy

Good marketing is essential to the success of any business. Regardless of the size of your business, solid marketing can make the difference between success and failure. An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.AIM tailors programs to the specific needs of each client. We are a full service agency capable of creating comprehensive marketing programs and executing them down to the last detail. From branding, logo design, promotion and advertising, we ensure that your business gets in front of the right people.

AIM will handle everything, leaving you to do what’s most important: running your business.

 

Media Planning & Buying

Media planning, buying and management at AIM is a holistic process driven by an understanding of emerging digital platforms, specialized target audience behavior, content relevance and continual measurement and optimization. Media channels and placements are driven by targeting, context and perfect timing to deliver the right message to the right person at the right time. Our expert media team runs deep across channels, leveraging: Strategic planning & primary market research Online (SEM, Display/Rich Media, Social Media, RM Acquisition) Mobile/Apps E-mail TV: Network, Cable, Local & DRTV Radio Print Out of home Advocacy Partnerships & Sponsorships

 

B2B Digital Marketing

Regardless of whether you are focusing on traditional or emerging online business marketing tactics, the process of planning is the same. Start with clear business and marketing objectives. Then develop the strategies to achieve those objectives. Then identify and execute the tactics to drive your b2b advertising and marketing strategies. It’s also important to ensure that your business advertising is aligned with well-planned sales and marketing objectives. What’s critical today, however, is gaining an understanding of the powerful, dynamic (ever-changing) online tactics that are available. AIM’s experienced team will help you get up to speed on those tactics, and develop the analytical tools that will enable you to measure and adapt.