I don’t like getting email solicitations, so why would I want to use email to solicit my business?

Email advertising has evolved over the years. Today’s best practices include double opt in solicitations so that your email goes to someone who has twice considered accepting it. Emails can be a welcome source of information providing attractive offers about products and services that the receiver cares about. Developing ongoing communication with a customer or potential customer is a hallmark of today’s online marketing, and proper use of email is a cornerstone of most online marketing plans.