Media > Offline

Planning

Developing a strategy for reaching your target audience using sophisticated online and offline techniques Planning includes researching market demographics, the vendors within those markets, and determining the fair market value for media purchase under review. Planning may also include recommendations for development of a website or adjunct online deliverable content.

Traditional Offline Advertising

Implementation

• Negotiating and purchasing
• Scheduling and issuing orders to vendors
• Reviewing contracts and invoices

Management

• Trafficking creative assets and instructions to vendors
• Tracking delivery of ordered media
• Reviewing vendor invoices for accurate billing
• Scheduling revised orders