Media > Online
Planning
Developing a strategy for reaching your target audience using sophisticated online and offline techniques Planning includes researching market demographics, the vendors within those markets, and determining the fair market value for media purchase under review. Planning may also include recommendations for development of a website or adjunct online deliverable content.
Online Advertising
- Banner ads
- Video ads
- Text ads
Search Engine Marketing
- Keyword campaigns and ad development for search engines
- Design and delivery strategies
Social Networks
- Creating a presence on multiple networks and blogs
Implementation
Negotiating and purchasing, scheduling and issuing orders to vendors, reviewing contracts and invoices
Email Campaigns
- Developing your email contact list
- Delivering your email message
- compliance with regulations
Search Engine Management (SEM)
- Building keyword campaigns
- Setting bids for keywords
Social Networks
- Creating the aesthetics and designing the elements and content development suited to your goals in the social networking environment
Management
Trafficking creative assets and instructions to vendors, tracking delivery of ordered media, reviewing vendor invoices for accurate billing, scheduling revised orders
Online Advertising
- Ad-serving
- Tracking performance
- Optimizing schedules
Search Engines
- Review and optimization of campaigns
- Reallocating budgets
- Scheduling delivery of email to coincide with events, sales, ongoing communication throughout sales cycle
Social Networks
- Updating business or personalized elements including video, music and visual elements, review and quality control of content
