By Chris Kouba NetNewsCheck.com, April 13, 2010 12:04 PM EDT Business spending on mobile-marketing will more than triple this year as the category starts a soaring 5-year growth trajectory, according to a Borrell Associates forecast to be released this week. And local mobile spending will double in 2010 as it begins a similar 5-year boom. [...]
Even as the buzz builds toward the April 3rd ship date of the iPad, Apple is preparing to announce its “next big thing” — a new personalized, mobile advertising system that could well be called the “iAd” — Online Media Daily has learned. The new ad platform, which will be officially unveiled to Madison Avenue [...]
Looking for ways to improve brand recognition, demonstrate expertise and attract new business leads? If you have compelling content to share, hosting a webinar is a relatively quick, easy and inexpensive option…if you know what you’re doing. Follow these 10 tips for the path to a foolproof webinar. Tip #1 – Clearly Define Your Target [...]
Online TV Viewing For Catch-Up Jack Loechner, Feb 25, 2010 08:15 AM According to Nielsen’s online panel data of U.S. visitors to online TV sites in the last 30 days, when it comes to viewing behavior, demographics, and ad effectiveness, those watching online TV Network video are closer demographically to DVR users by gender breaks, [...]
by Laurie Sullivan Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led a panel Monday focused on the next wave of interactive advertising at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif., that shed light on Twitter’s strategy.Declining to confirm [...]
Joe Mandese, Feb 23, 2010 09:19 AM It may have seemed like a no-brainer when Publicis’ VivaKi unit leaked the findings of an ambitious study to find an alternative to the current online video advertising standard – the pre-roll unit – that consumers might simply prefer select which ads they are shown online, but the [...]
Mark Walsh, Feb 04, 2010 06:24 PM The latest findings from online market research firm InsightExpress suggest that mobile advertising continues to deliver better brand metrics than online advertising. The company found that mobile campaigns through the fourth quarter performed 4.5 to five times better than online ones against norms for measures including unaided and [...]
by Morgan Stewart, Wednesday, February 3, 2010 In December, I began working on a project with Econsultancy to understand where marketers are allocating their budgets in 2010. Consistent with other reports, we found the migration of budgets from traditional to digital channels continues. In fact, digital marketing budgets will increase by an average of 17% [...]
New York Times Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening. Read the whole story….
January 10, 2010 by Ciara Byrne Google’s acquisition of AdMob last November pulled the mobile advertising industry into the spotlight. Until then it had mostly been seen as the poor relation of Internet advertising in terms of revenue, if not of hype. Yet mobile offers advertisers many attractive possibilities. No other device is as personal, [...]
by John C. Dvorak Try and find the best cell phone deal on the Internet using a search engine. Every hit is some commercial site trying to sell you something. The process is called “search engine optimization” and is commonly referred to as SEO. It’s killing the Internet if it hasn’t already. I’ve complained about [...]
Newspapers’ Online Strategies Failed In 2009 Erik Sass, Dec 29, 2009 04:49 PM Some of the worst defeats for newspapers in 2009 came in online advertising. Although a relatively small part of the business, the industry posted smaller percentage revenue declines than print ads. Newspapers’ losses revealed the hollowness of preceding years double-digit growth, which [...]
Fewer Actors, Other Trends You’ll See in 2010 By SUZANNE VRANICA The economy may continue its gradual recovery next year, but advertising is expected to show the influence of the recession through 2010. Don’t expect a letup in the rough-and-tumble sales pitches that hit the airwaves, Web and magazines this year, as advertisers like Campbell [...]
Study: Email Still Top Content-Sharing Option Mark Walsh, Dec 16, 2009 07:00 AM Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online, according to new research from ShareThis. The company’s “ShareThis” button has become ubiquitous at the end of articles and blog posts, [...]
Six Million More Seniors Using the Web than Five Years Ago December 10, 2009 While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than [...]
How Will The Real-Time Web Influence PPC Keyword Pricing? Laurie Sullivan, Dec 11, 2009 02:48 PM Google isn’t the only search engine that rolled out real-time search this week. On Thursday, Yahoo began serving up recent Twitter tweets in Web search results under the “buzz” category. While you can still see relevant tweets about the [...]
by Mark Walsh, December 7th, 2009 Facebook has crossed the 100-million-user mark in the U.S. a week after announcing it had surpassed 350 million members worldwide. That’s a nice round audience figure to present to advertisers in the market representing the bulk of its revenue. The social network today hit 100.5 million U.S. users Monday — [...]
by Laurie Sullivan, Monday, October 26, 2009, 5:23 PM Say bye-bye to the last click as the de facto measurement tool. Tools are being developed that Forrester Research analysts believe will have an impact on the way that advertising allocates ad budgets across media channels, from online to offline. Forrester Research recently published a report titled “The Forrester [...]
The holiday season is unique in that — despite occurring at the same time each year — it routinely catches many by surprise.
Wall Street Journal article about the FCC taking back certain airwaves from tv broadcasts and auctioning them off to wireless companies for wireless internet services.
The emergence of a fourth screen through which publishers can distribute subscription and/or ad-supported content is all but certain.
“They’ve proven anyone wrong who thought that no matter what a network did, their audiences would continue to erode,”
“… almost half of today’s newspaper journalists think their newsroom’s transition from print to digital is moving too slowly, as they have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print.”