News
Online TV Viewing For Catch-Up
Online TV Viewing For Catch-Up
Jack Loechner, Feb 25, 2010 08:15 AM
According to Nielsen’s online panel data of U.S. visitors to online TV sites in the last 30 days, when it comes to viewing behavior, demographics, and ad effectiveness, those watching online TV Network video are closer demographically to DVR users by gender breaks, but closer [...]
Twitter Ad Platform ‘Imminent’
by Laurie Sullivan
Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led a panel Monday focused on the next wave of interactive advertising at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif., that shed light on Twitter’s strategy.Declining to confirm exactly [...]
Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
Joe Mandese, Feb 23, 2010 09:19 AM
It may have seemed like a no-brainer when Publicis’ VivaKi unit leaked the findings of an ambitious study to find an alternative to the current online video advertising standard – the pre-roll unit – that consumers might simply prefer select which ads they are shown online, but the real [...]
Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties)
Mark Walsh, Feb 04, 2010 06:24 PM
The latest findings from online market research firm InsightExpress suggest that mobile advertising continues to deliver better brand metrics than online advertising. The company found that mobile campaigns through the fourth quarter performed 4.5 to five times better than online ones against norms for measures including unaided and aided [...]
It’s Not ALL About ROI
by Morgan Stewart, Wednesday, February 3, 2010
In December, I began working on a project with Econsultancy to understand where marketers are allocating their budgets in 2010. Consistent with other reports, we found the migration of budgets from traditional to digital channels continues. In fact, digital marketing budgets will increase by an average of 17% in [...]
The “i” in Privacy
New York Times
Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening. Read the whole story….
Will 2010 be mobile advertising’s big year?
January 10, 2010
by Ciara Byrne
Google’s acquisition of AdMob last November pulled the mobile advertising industry into the spotlight. Until then it had mostly been seen as the poor relation of Internet advertising in terms of revenue, if not of hype. Yet mobile offers advertisers many attractive possibilities. No other device is as personal, interactive and [...]
Search Engine Cold Wars and SEO
by John C. Dvorak
Try and find the best cell phone deal on the Internet using a search engine. Every hit is some commercial site trying to sell you something. The process is called “search engine optimization” and is commonly referred to as SEO. It’s killing the Internet if it hasn’t already. I’ve complained about it [...]
Newspapers’ Online Strategies Failed In 2009
Newspapers’ Online Strategies Failed In 2009
Erik Sass, Dec 29, 2009 04:49 PM
Some of the worst defeats for newspapers in 2009 came in online advertising. Although a relatively small part of the business, the industry posted smaller percentage revenue declines than print ads. Newspapers’ losses revealed the hollowness of preceding years double-digit growth, which were built [...]
Ad Trends You’ll See in 2010
Fewer Actors, Other Trends You’ll See in 2010
By SUZANNE VRANICA
The economy may continue its gradual recovery next year, but advertising is expected to show the influence of the recession through 2010.
Don’t expect a letup in the rough-and-tumble sales pitches that hit the airwaves, Web and magazines this year, as advertisers like Campbell Soup and Verizon [...]
Study: Email Still Top Content-Sharing Option
Study: Email Still Top Content-Sharing Option
Mark Walsh, Dec 16, 2009 07:00 AM
Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online, according to new research from ShareThis.
The company’s “ShareThis” button has become ubiquitous at the end of articles and blog posts, linking to [...]
Six Million More Seniors Using the Web than Five Years Ago
Six Million More Seniors Using the Web than Five Years Ago
December 10, 2009
While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, [...]
How Will The Real-Time Web Influence PPC Keyword Pricing?
How Will The Real-Time Web Influence PPC Keyword Pricing?
Laurie Sullivan, Dec 11, 2009 02:48 PM
Google isn’t the only search engine that rolled out real-time search this week. On Thursday, Yahoo began serving up recent Twitter tweets in Web search results under the “buzz” category. While you can still see relevant tweets about the most popular [...]
Facebook Tops 100 Million U.S. Users
by Mark Walsh, December 7th, 2009
Facebook has crossed the 100-million-user mark in the U.S. a week after announcing it had surpassed 350 million members worldwide. That’s a nice round audience figure to present to advertisers in the market representing the bulk of its revenue.
The social network today hit 100.5 million U.S. users Monday — up from [...]
Cross-Channel Attribution Model On Track To Replace The Last Click
by Laurie Sullivan, Monday, October 26, 2009, 5:23 PM
Say bye-bye to the last click as the de facto measurement tool. Tools are being developed that Forrester Research analysts believe will have an impact on the way that advertising allocates ad budgets across media channels, from online to offline.
Forrester Research recently published a report titled “The Forrester Wave: Interactive [...]
Get The Holiday Clock Ticking Well Before It Gains An Hour
The holiday season is unique in that — despite occurring at the same time each year — it routinely catches many by surprise.
FCC May Shift Some TV Airwaves to Broadband
Wall Street Journal article about the FCC taking back certain airwaves from tv broadcasts and auctioning them off to wireless companies for wireless internet services.
The Fourth Estate Meets The Fourth Screen
The emergence of a fourth screen through which publishers can distribute subscription and/or ad-supported content is all but certain.
Boomers Pay off For CBS
“They’ve proven anyone wrong who thought that no matter what a network did, their audiences would continue to erode,”
Behind The Scene With Newspaper Journalists
“… almost half of today’s newspaper journalists think their newsroom’s transition from print to digital is moving too slowly, as they have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print.”
