FAQ's

Before making changes, the first step is to determine if you are accurately tracking results of various media, and to review your creative to make sure that it is effective for your target audience and marketing goals. Often a change in the medium and/or creative lead to better results. Most advertisers find a mix of [...]

Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made to select which advertisements to display to that individual. Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or [...]

There are several metrics that need to be understood in order to determine the effectiveness of banner ads. First, is the audience clicking on the ad and getting to your website (click thrus,) or are they viewing your ad and searching for your website (view thrus.) Is one particular creative implementation better than another? When [...]

Email governance (The CAN-SPAM Act of 2003) includes the right of the receiver to opt out of receiving your emails at any time. That is why an unsubscribe feature is included on all emails that are received from legitimate sources. There are several other elements to complying with the CAN-SPAM Act having to do with [...]

Email advertising has evolved over the years. Today’s best practices include double opt in solicitations so that your email goes to someone who has twice considered accepting it. Emails can be a welcome source of information providing attractive offers about products and services that the receiver cares about. Developing ongoing communication with a customer or [...]

Mobile advertising is relatively new in the U.S. and still has not hit the main stream. It is currently starting to get some traction, especially with the rollout of high-speed (3G) mobile networks and more sophisticated cell phones that allow easy access to email, internet browsing and widgets designed to deliver specific information, like the [...]

Traditional Media websites have been growing in popularity over the last few years. Some of these sites represent a great opportunity for local as well as regional advertisers. The decision to incorporate these sites into an online campaign depends on your product or service, your marketing goals and your physical geography as it applies. Before [...]

In most cases it is necessary to edit or rebuild parts of your website to optimize it for search engines. In some instances a complete rebuild of the site may be required as is the case with sites that were built entirely with flash programming. These sites may look exciting but the software robots that [...]

Perhaps the most often asked and least easy to answer question is “how much will it cost me?” Online campaigns run the gamut from sending emails out to an existing customer email list to a full blown marketing effort that includes search engines, banner and video ads running on individual sites, portals and ad networks, [...]