SEARCH ENGINE OPTIMIZATION

Increase Search Engine Visibility for the Keywords that Drive Your Business

The best SEO practices can make or break a business’s online presence. Search Engine Optimization best practices is at the core of everything we do at AIM.

Conversion Optimization

The main objective of SEO is to build traffic through improved search engine rankings. We will make sure that our work helps to gain these results, while providing additional visitors with the appropriate methods to request quotes, send emails, or talk on the phone. Wherever possible, we implement conversion metrics so our analysis and reporting can show bottom-line results.

Google and Beyond

We will make sure your business is well represented, by using professional photos, persuasive copy, and exciting offers, and that you will be proud of what is published for the public to see. It is also important to extend beyond just Google rankings however, because while it’s great to enhance your Google listings, for valuable traffic, the next step is to make sure your plan will help you to grow your business beyond those rankings.

Consistent Improvement

A short term project will help build citations and ensure that your related web assets, including websites and social media profiles, provide a strong foundation. Thereafter we will help provide tools and advice so you can build customer reviews and strengthen the value of your listing and brand. Ongoing management of your digital assets provides for quick response to changes in the business environment, allowing you to be more effective in growing your business and outperforming the competition.

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Our SEO Process

Website Review

This is the starting point for our SEO services. We first undergo a comprehensive audit and research process, which allows us to identify the current strengths and weaknesses of a website. From there we devise and implement an ongoing SEO plan focused on driving the right type of organic traffic to your site. Clients receive detailed reports that display the movement of each keyword targeted, as well as the impact on site traffic.

Phase One

  • Needs Assessment

  • Keyword Research

  • Keyword Analysis

  • Market Competition Analysis

  • Keyword Selection

  • Directory Submissions

  • Domain Validation (as needed)

  • Add Google Analytics

  • Add Google Webmaster Tools

  • Claim (or enhance) Google Places Listing

Phase Two

  • Optimization of Meta Tags

  • Optimization of Content

  • Correction of Deceptive

  • Practices (as needed)

  • Site Infrastructure

  • Improvements (as needed)

  • Inbound Link Analysis

  • Confirm Consistent Business Listings

  • Google Review Strategies

  • SEO Ranking Report

Phase Three

  • Secondary Page Meta Tag Optimization

  • Secondary Page Content Optimization

  • Merge Duplicate Business Listings (as needed)

  • Broken Link Assessment & Correction (as needed)

  • Content Recommendations

  • Further Integration of Web Presence into Site

  • Analysis and Recommendations for Social Media Profiles and Management

We Update Your Business Directory Listings Each Month Too!

We publish a fully optimized profile for your business in 50+ leading online directories (Yelp, SuperPages, CitySearch, WhitePages, etc.).  These listings can be immensely useful if you’ve moved locations recently or changed contact information, as old information may be listed on the web.  Directory listings are useful even if you haven’t moved! Search engines scour the web looking for your business information. The more places your business information is listed and the more consistent those listings are with all of the other places search engines see your information (your website, social media, business databases), the more authority your business and website will have. This becomes a huge asset for SEO as it supports and validates all of our other online marketing efforts. We continue to monitor and update your listings each month so that your information is always valid and up to date.

You Are Part an Important Part of the Process

Throughout the process we will work to include you as much as possible, because the work we are doing is for you, and even more important, it becomes part of your business, and that means a lot. The best way for these strategies to flourish is for our clients to take ownership of them and really believe in the path they’ve been set on. Our consulting services are meant to enrich your business, while earning your continued satisfaction.

SEO Packages

For Any Size Business

SEO Small Business Essentials $499/Month

  • Keyword Research

  • Ranking Analysis

  • Analytics Analysis

  • Website Architecture Content & Code Analysis

  • Competitor Analysis

  • META Tags Header Tags & Alt Tags

  • Content Optimization

  • Link Building

  • Comprehensive Monthly Reports

  • Updated Directory Listings

SEO & Content Development  $799/month

  • Keyword Research

  • Ranking Analysis

  • Analytics Analysis

  • Website Architecture Content & Code Analysis

  • Competitor Analysis

  • META Tags Header Tags & Alt Tags

  • Content Optimization

  • Link Building

  • Conversion Tag Implementation

  • Goal Tracking

  • Updated Directory Listings

  • Comprehensive Monthly Reports

    Plus

  • Development of new website content pages

  • Landing Pages for Ad campaigns

  • Addition of Photos* and Video*

  • Downloadable and Printable PDFs 

SEO, Content & Social Media $1,999/month

    • Keyword Research

    • Ranking Analysis

    • Analytics Analysis

    • Website Architecture Content & Code Analysis

    • Competitor Analysis

    • META Tags Header Tags & Alt Tags

    • Content Optimization

    • Link Building

    • Conversion Tag Implementation

    • Goal Tracking

    • Updated Directory Listings

    • Comprehensive Monthly Reports

    • Development of new website content pages

    • Landing Pages for Ad campaigns

    • Addition of Photos* and Video*

    • Downloadable and Printable PDFs

      Plus

    • Social Media Content Research

    • Image Search and Editing

    • 3x Postings per week on two Social Media Platforms

    • Analytics Review and Reporting

*Purchase or production of Photos and Videos not included