Should I stop my Print, Radio, and Cable advertising, and only advertise on the Internet?

Before making changes, the first step is to determine if you are accurately tracking results of various media, and to review your creative to make sure that it is effective for your target audience and marketing goals. Often a change in the medium and/or creative lead to better results. Most advertisers find a mix of traditional and online media work best today, but there are instances when advertising exclusively online provides more efficient results. There are also instances where a better traditional media plan is the best option immediately, while an online strategy is being be developed and phased in over time.