Should I be advertising on cell phones?

Mobile advertising is relatively new in the U.S. and still has not hit the main stream. It is currently starting to get some traction, especially with the rollout of high-speed (3G) mobile networks and more sophisticated cell phones that allow easy access to email, internet browsing and widgets designed to deliver specific information, like the weather or access to social networks. Many feel that ultimately cell phones and other connected portable devices will be the best and most accurate instruments for targeting an audience. Technological standards, privacy concerns and audience acclamation to more invasive advertising make this emerging technology one to watch, but not one for most advertisers to participate in just yet. It is a delivery platform to keep an eye on for the not too distant future.