Digital Marketing Services
Search Engine Optimization (SEO)
SEO is a complex process that ultimately increases your search engine ranking and organic traffic to your website. This is accomplished through a variety of methods including content optimization, link building and other work done “behind the scenes” of your website. SEO tends to produce results slower then Search Engine Marketing. However, it tends to be more cost-effective in the long run and can give your business an edge over the competition. Our team will design and orchestrate an SEO campaign that will elevate your domain, increasing the web presence of your business.
Search Engine Marketing (SEM)
Search Engine Marketing is a highly effective advertising medium allowing businesses to reach a highly targeted audience. Depending on your industry, SEM can offer the highest R.O.I. of any advertising medium. Our team has completed numerous SEM campaigns with excellent results; successes we are eager to repeat with new clients.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Over 10 years of experience in display advertising provides us with the knowledge needed to run, track and mange effective campaigns. Whether site specific or Demand Side Platform we apply best practices and deliver results.
Social Media Advertising
Social Media Advertising is available on many services including Facebook, YouTube, LinkedIn, and Instagram to name a few. A major advantage of this type of advertising is that the advertiser can engage a highly targeted audience based on the data that the social media platform develops from user profiles and activity. Ultimately, the ads are delivered directly to individual users who are highly engaged with the social media platform’s environment.
Social Media Marketing
We follow a systematic approach to harness the power of the social web to reach your target audience and be a part of the conversation. Social signals have become a driving force behind organic search engine rankings. Social Media insights inform media messaging and placement. Therefore, social networks themselves have become de facto search engines as more and more users turn to Facebook, Twitter and YouTube to meet their real-time information needs. Whether its help managing your Social Media postings, curating content, coordinating Social Media Advertising, or interpreting Social Media Analytics, we can provide just the right amount of support for your business needs.
We design email blasts that have high open rates and clicks, so you get the most out of your email marketing. An e-mail campaign goes above and beyond just delivered content. You need a campaign that delivers your message with a punch, so that it stays out of the trash bin. We have both the creative and strategic resources to produce professional email templates that communicate your message and make users take action. We work with you to understand the overall goals of your email marketing campaign and design templates that work. Whether the email is purely informational or encourages conversions, we will help create a template that delivers.
Content development is the process of researching, gathering, writing, editing, and producing engaging content for publication on websites. The content gathered for publication is not restricted to text, but also includes audio, video, pictures, and other digital assets that could enhance the aesthetic and purpose of the website.
Website Development, Redesign & Site Maintenance
Landing pages are website pages specifically optimized for campaigns such as pay per click, email marketing or more. Your landing pages are gateways into your sales pipeline. Whether your visitor becomes a new lead or a missed opportunity depends on what they find there. Sometimes there is no way around it. That website designed in 2001 just doesn’t work the way it needs to when site visitors are using a mobile device to learn about your business. We work with you to update or redesign your site using today’s best practices and standards at a cost you’re comfortable with.