by Jonathan | Jun 24, 2021 | Blog
The coronavirus pandemic has not been particularly friendly to the economy, and many businesses have felt its effects, in one way or another. However, there is a sense that we are leaving the pandemic behind and entering a post-lockdown world. Is your business ready...
by Jonathan | Oct 11, 2019 | Blog
Simply put attribution modeling is a set of rules an advertisers uses to determine the credit that they attribute to an interaction that led to a desired conversion outcome, most commonly a sale of a product or service. Below is an excellent description of various...
by AIM | Oct 18, 2018 | Blog
On the surface advertising on Facebook may seem to be a straight forward proposition. You create an ad, select an audience, and pay Facebook to show it. In fact Facebook has been encouraging businesses to take the advertising plunge for quite some time with a pop-up...
