What is Attribution Modeling?

Simply put attribution modeling is a set of rules an advertisers uses to determine the credit that they attribute to an interaction that led to a desired conversion outcome, most commonly a sale of a product or service. Below is an excellent description of various...

How Does Facebook Advertising Work?

On the surface advertising on Facebook may seem to be a straight forward proposition. You create an ad, select an audience, and pay Facebook to show it.  In fact Facebook has been encouraging businesses to take the advertising plunge for quite some time with a pop-up...