The coronavirus pandemic has not been particularly friendly to the economy, and many businesses have felt its effects, in one way or another. However, there is a sense that we are leaving the pandemic behind and entering a post-lockdown world. Is your business ready...
Simply put attribution modeling is a set of rules an advertisers uses to determine the credit that they attribute to an interaction that led to a desired conversion outcome, most commonly a sale of a product or service. Below is an excellent description of various...
On the surface advertising on Facebook may seem to be a straight forward proposition. You create an ad, select an audience, and pay Facebook to show it. In fact Facebook has been encouraging businesses to take the advertising plunge for quite some time with a pop-up...
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.