5 Post-Lockdown Digital Marketing Tips for Your Business

The coronavirus pandemic has not been particularly friendly to the economy, and many businesses have felt its effects, in one way or another. However, there is a sense that we are leaving the pandemic behind and entering a post-lockdown world. Is your business ready...

What is Attribution Modeling?

Simply put attribution modeling is a set of rules an advertisers uses to determine the credit that they attribute to an interaction that led to a desired conversion outcome, most commonly a sale of a product or service. Below is an excellent description of various...